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  • What is the Project 100?

    100 Marketers. 400 words each. 1 Collaborative Book on “Project 100: Marketing in the Social Media Era”. I read an interesting blog on The Age of Conversation, a collaborative book writing effort where 100 marketers each contribute one page to the book or marketing support to help get the word out. They are already on their second book, The Age of Conversation 2. I think this is a fantastic idea, and it got me thinking: Could I possibly co-ordinate a similar project for marketers? Well, why not give it a try… So here is my challenge: Get 100 marketers who are leaders in the Social Media/ Non-Trad Marketing. The Topic/ Theme: “Marketing in the Social Media Era. Building Dynamic Consumer Relationships.” There is a 400 words Limit per author. Each author can include diagrams, images etc. I will publish the book on www.blurb.com in a softcover version - so you can order copies in a format that works best for you. All profits go to support Susan G. Komen for the Cure. I am not doing this for the money. I am doing it because I think its cool, I am interested in what marketing leaders are thinking and I believe in Susan G. Komen. Please send me a note via twitter or leave a comment or email me if you want to be a part of this project where 100 Marketing Leaders share their views on now to build brands consumers love.

$1500 Raised So Far…

Well it has been amazing…in 6 weeks we have raised $1500.
We are still short of our goal of $5000. But, we are pacing 2 – 3 books per day, so I expect us to reach our goal in 100 – 150 days!!
Thanks for all of your support!!
Jeff

First 2 Week Fund Raising Report

Wow…what an amazing 2 weeks. CONNECT! has been on sale for just over 2 weeks, and the response has been amazing. The book has raised over $1000 in 14 days! There has been plenty of blog coverage of the book launch, and I want to thank everyone for their support! We [...]

The Book is Available starting Today – EARLY!

CONNECT! Marketing in the Social Media Era is now available … early!
After nearly 6 months, the 100 authors who make up The Project 100 have succeeded in creating a not for profit, collaborative book on Marketing in the Social Media Era. It was a labor of love…many late nights editing articles and [...]

Countdown to Launch: Preview One – Alan Wolk

Days of Dinosaurs and Roses 
by Alan Wolk 
The amazing thing about social media is that it’s totally destroyed the power of ads to sell things to people. Because seriously, why would I bother listening to an ad when I can listen to the reviews and opinions of hundreds of my fellow consumers. Most of whom are [...]

Connect! The Book is Coming this April!

Win an Advance Copy of Connect!: The Book

Now is your chance to get an advance copy of Connect!: Marketing in the Social Media Era. How? Its easy. Post a comment on this post telling us what THREE things you would market this book on a $200 budget. The best idea (as judged by the editorial staff) will will [...]

Susan G. Komen is Excited to be the Charity of The Project 100

I have been speaking to several executives @ Susan G. Komen for the Cure regarding The Project 100. They are thrilled to be the charity that all of the book profits will be going towards. We will have links on their main webpage promoting the book after its release.
Speaking of release dates…Keep your [...]

Twitter Contest

Given the power of Twitter, I thought it would be cool to incorporate it into Connect! Marketing in the Social Media Era. Here are the rules:
1) If you are not following Jeff Caswell on Twitter go ahead and do it. Click Here.
2) @NoJacketReq tell me in 140 characters what the impact of social [...]

The Project 100’s Cover Unveiled!

I am thrilled to share with you the cover of our book. Kevin Broome sent it to me late last night. Kevin has done a fantastic job capturing the spirit of the book. Please join me in thanking Kevin for his support of The Project 100!
Be sure to visit Kevin’s blog – [...]