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  • What is the Project 100?

    100 Marketers. 400 words each. 1 Collaborative Book on “Project 100: Marketing in the Social Media Era”. I read an interesting blog on The Age of Conversation, a collaborative book writing effort where 100 marketers each contribute one page to the book or marketing support to help get the word out. They are already on their second book, The Age of Conversation 2. I think this is a fantastic idea, and it got me thinking: Could I possibly co-ordinate a similar project for marketers? Well, why not give it a try… So here is my challenge: Get 100 marketers who are leaders in the Social Media/ Non-Trad Marketing. The Topic/ Theme: “Marketing in the Social Media Era. Building Dynamic Consumer Relationships.” There is a 400 words Limit per author. Each author can include diagrams, images etc. I will publish the book on www.blurb.com in a softcover version - so you can order copies in a format that works best for you. All profits go to support Susan G. Komen for the Cure. I am not doing this for the money. I am doing it because I think its cool, I am interested in what marketing leaders are thinking and I believe in Susan G. Komen. Please send me a note via twitter or leave a comment or email me if you want to be a part of this project where 100 Marketing Leaders share their views on now to build brands consumers love.

About

What is The Project 100?

100 authors.  400 words each.  1 Collaborative Book on “Project 100: Marketing in the Social Media Era”.

Here are the details:

I read an interesting blog on The Age of Conversation, a collaborative book writing effort where 100 authors each contribute one page to the book. They are already on their second book, The Age of Conversation 2. I think this is a fantastic idea, and it got me thinking: Could I possibly co-ordinate a similar project for marketers? Well, why not give it a try…

So here is my challenge:

- Get 100 authors who are leaders in the Social Media/ Non-Trad Marketing
- The Topic/ Theme: “Marketing in the Social Media Era. Building Dynamic Consumer Relationships.”
- 400 words Limit. Each author can include diagrams, images etc.
- Publish the book on www.lulu.com in a Hardcover, Softcover and ebook version – so you can order copies in a format that works best for you.
- All profits go to support Susan G. Komen for the Cure. I am not doing this for the money. I am doing it because I think its cool, I am interested in what marketing leaders are thinking and I believe in Susan G. Komen.

Please send me a note via twitter or leave a comment or email me if you want to be a part of this project where 100 Marketing Leaders share their views on now to build brands consumers love.

7 Responses

  1. Denise Cassino, on October 16th, 2008 at 3:21 pm Said:

    I am a publicist currently representing 9 authors and a small business doing Web 2.0 marketing – virtual book tours, blog marketing, networking, social networks, etc.

    Reply
  2. Pedro Rocha, on November 2nd, 2008 at 8:58 pm Said:

    I’d like to be a part of this project. I’m a market and brand analyst, former communication consultant and brand junkie, with a social media presence in several platforms – studying mass movements (digital or analogic) is my thing.

    I also have a blog regarding in which I write on all thing marketing, “will it brand?”, @ http://willitbrand.blogspot.com

    Hope to hear from you soon,

    Pedro

    Reply
  3. Des Temps → Blog Archive → Blue Ocean?, on December 3rd, 2008 at 1:42 am Said:

    [...] Age just published the below essay I wrote for the forthcoming book Project 100: Marketing in the Social Media Era. The idea that online is ‘colorblind’ is now thankfully being 86d in favor of a larger [...]

    Reply
  4. Megan, on December 14th, 2008 at 8:36 pm Said:

    This sounds amazing. If you’re still looking for contributors please let me know, nuttall.megan@gmail.com

    Reply
  5. Kelly Mitchell, on January 25th, 2009 at 1:52 am Said:

    Thanks so much for putting this together. I am happy to be a part of it and you’ve done such a wonderful job.

    Warm Aloha,

    Kelly

    Reply
  6. Carly, on February 5th, 2009 at 9:49 pm Said:

    I wish I hadn’t missed the deadline, if it takes off and you make a lot of money for Charity, you could do another book next year??

    Reply
  7. My Contribution To The Project 100, on April 3rd, 2009 at 1:39 pm Said:

    [...] The Project 100 is a great initiative.  Jeff Caswell got the idea to bring together 100 contributors across the interactive and social media landscape to share their thoughts on “Marketing in the Social Media Era. Building Dynamic Consumer Relationships.”  The book is available for purchase now and honestly it’s something you should seriously consider ordering.  For roughly $25.00 you’ll have access to 100 great minds offering their thoughts and opinions in the social media space. [...]

    Reply

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