• BUY Your own copy, APRIL 6th, 2009!

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  • What is the Project 100?

    100 Marketers. 400 words each. 1 Collaborative Book on “Project 100: Marketing in the Social Media Era”. I read an interesting blog on The Age of Conversation, a collaborative book writing effort where 100 marketers each contribute one page to the book or marketing support to help get the word out. They are already on their second book, The Age of Conversation 2. I think this is a fantastic idea, and it got me thinking: Could I possibly co-ordinate a similar project for marketers? Well, why not give it a try… So here is my challenge: Get 100 marketers who are leaders in the Social Media/ Non-Trad Marketing. The Topic/ Theme: “Marketing in the Social Media Era. Building Dynamic Consumer Relationships.” There is a 400 words Limit per author. Each author can include diagrams, images etc. I will publish the book on www.blurb.com in a softcover version - so you can order copies in a format that works best for you. All profits go to support Susan G. Komen for the Cure. I am not doing this for the money. I am doing it because I think its cool, I am interested in what marketing leaders are thinking and I believe in Susan G. Komen. Please send me a note via twitter or leave a comment or email me if you want to be a part of this project where 100 Marketing Leaders share their views on now to build brands consumers love.

The Book is Available starting Today – EARLY!

Posted on March 25, 2009 by theproject100

CONNECT! Marketing in the Social Media Era is now available … early!

After nearly 6 months, the 100 authors who make up The Project 100 have succeeded in creating a not for profit, collaborative book on Marketing in the Social Media Era. It was a labor of love…many late nights editing articles and working with the 100 authors…but WE DID IT!

Along with all the amazing content, I believe that this is the first book to publish Tweets…and one of the first to create a collaborative not for profit book.

The book is $19.95 plus shipping and handling, with all profits will go to Susan G. Komen for the Cure. You can buy your early copy by clicking on the link to the right.

The official launch date is April 6th…but I wanted to offer those “in the know” a chance to buy their copy early.

The Target is to raise $5000 for Susan G. Komen…

Thanks!
J. Caswell

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