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  • What is the Project 100?

    100 Marketers. 400 words each. 1 Collaborative Book on “Project 100: Marketing in the Social Media Era”. I read an interesting blog on The Age of Conversation, a collaborative book writing effort where 100 marketers each contribute one page to the book or marketing support to help get the word out. They are already on their second book, The Age of Conversation 2. I think this is a fantastic idea, and it got me thinking: Could I possibly co-ordinate a similar project for marketers? Well, why not give it a try… So here is my challenge: Get 100 marketers who are leaders in the Social Media/ Non-Trad Marketing. The Topic/ Theme: “Marketing in the Social Media Era. Building Dynamic Consumer Relationships.” There is a 400 words Limit per author. Each author can include diagrams, images etc. I will publish the book on www.blurb.com in a softcover version - so you can order copies in a format that works best for you. All profits go to support Susan G. Komen for the Cure. I am not doing this for the money. I am doing it because I think its cool, I am interested in what marketing leaders are thinking and I believe in Susan G. Komen. Please send me a note via twitter or leave a comment or email me if you want to be a part of this project where 100 Marketing Leaders share their views on now to build brands consumers love.

Twitter Contest

Posted on February 1, 2009 by theproject100

Given the power of Twitter, I thought it would be cool to incorporate it into Connect! Marketing in the Social Media Era. Here are the rules:
1) If you are not following Jeff Caswell on Twitter go ahead and do it. Click Here.
2) @NoJacketReq tell me in 140 characters what the impact of social media on marketing.
3) The best entries will be included in the book! It is the easiest way to be included in the book!!
Good Luck!!

A few of the entries:
@agilminer marketing in social media means there is no marketing. There is communication, storytelling and building relationships with your customers.

@morsecode9 Provides the platform to gain greater access while connecting and engaging with influencers

@Sanitra Social media makes the world a little bit smaller & marketing’s world that larger

@derekobrien SM gives me a worldwide industry link that provides me info instantly as it happens so I can feed it back to students.

@perryhewitt breaking wave of consumer conversations leaving an indelible mark on brands-marketers can listen, learn, and ride, or be buried

@BigLeagueWIFFLE Stop building anti-social media and get on Twitter! Don’t u wanna be in the game

Send yours in today!!

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