100 Authors « The Project 100

What is the Project 100?

100 Marketers. 400 words each. 1 Collaborative Book on “Project 100: Marketing in the Social Media Era”. I read an interesting blog on The Age of Conversation, a collaborative book writing effort where 100 marketers each contribute one page to the book or marketing support to help get the word out. They are already on their second book, The Age of Conversation 2. I think this is a fantastic idea, and it got me thinking: Could I possibly co-ordinate a similar project for marketers? Well, why not give it a try… So here is my challenge: Get 100 marketers who are leaders in the Social Media/ Non-Trad Marketing. The Topic/ Theme: “Marketing in the Social Media Era. Building Dynamic Consumer Relationships.” There is a 400 words Limit per author. Each author can include diagrams, images etc. I will publish the book on www.blurb.com in a softcover version - so you can order copies in a format that works best for you. All profits go to support Susan G. Komen for the Cure. I am not doing this for the money. I am doing it because I think its cool, I am interested in what marketing leaders are thinking and I believe in Susan G. Komen. Please send me a note via twitter or leave a comment or email me if you want to be a part of this project where 100 Marketing Leaders share their views on now to build brands consumers love.

7 Responses

» A Party Girl’s 13 Lessons In Social Media : Girls In Tech :, on October 28th, 2008 at 5:43 pm Said:

[...] post will be featured in the Project 100. The article will be part of a Collaborative Book on “Project 100: Marketing in the Social Media [...]

Reply
Project100: The Countdown is On | Michael Leis, on February 18th, 2009 at 2:06 pm Said:

[...] Caswell is the man responsible for bringing together 100 impressive authors to write about social media. All proceeds from the sale of the bookare being donated to the Susan [...]

Reply
The Project 100 « Kim Karalekas • 1 + 1 = 11, on February 28th, 2009 at 8:46 pm Said:

[...] was lucky enough to be selected as one of the 100 authors and I am quite excited to see what the power of collaborative ideas/book writing can bring. Jeff [...]

Reply
“Connect! Marketing in the social media era” | SUSTAINABLE MARKETING BLOG, on April 6th, 2009 at 7:47 pm Said:

[...] Project 100 includes the following authors from my blogroll: Ann Handley, Gavin Heaton, David Mullen, Drew McLellan, Joe Pulizzi, Alan Wolk [...]

Reply
Connect-The Project 100 « Direct Marketing Observations, on April 7th, 2009 at 10:46 pm Said:

[...] Where can you get the book? Right here on Blurb Little did I know that Jeff would turn a wild hair of an idea into something that is now complete reality. My hat is off to him and the 100 authors. [...]

Reply
Comprem este livro · Mercadologia, on May 3rd, 2009 at 10:37 am Said:

[...] «Connect! Marketing in the Social Media Era» é um livro colaborativo que aborda o marketing na era dos media sociais. É uma obra que foi produzida compilando artigos de 400 palavras cada, resultado de 100 pontos de vista de outros tantos autores. [...]

Reply
Links of Inspiration: May 2009 « Peg Mulligan’s Blog, on May 10th, 2009 at 11:34 am Said:

[...] Marketing in the Social Media Era The Project 100 (a group of 100 authors) collaborated more than six months to create a not for profit, collaborative book on Marketing in [...]

Reply

BUY Your own copy, APRIL 6th, 2009!

What is the Project 100?

Introducing the 100 Authors of The Project 100:

Anjali Machandran

Carl Moggridge

Derek O’Brien

Dom Rodwell

Eyal Danon

Jim Cahill

Jon Hsia

Joseph Bachana

Kat Lyonnias

Kim Karalekas

Marc Meyer

Martin Ouellette

Michael Carrasquillo

Michael Hastings-Black

Miguel Cano

Nathan Beck

Oleg Vyadro

Perry Hewitt

Phil Barrett

Renee Barrett

Rick Krueger

Shane Steele

Shiv Singh

Tom Humbarger

Victoria Caswell

7 Responses

Leave a Reply